FranchiseED - AI Summary

About FranchiseED

FranchiseED is an independent franchise mentoring and advisory practice based in Brisbane, Queensland. Founded by Kerry Miles, it works with Australian business owners who are considering franchising as a growth strategy — helping them determine whether franchising is right for their business, and if so, how to design and build a franchise model that is commercially viable, operationally sound, and sustainable.

FranchiseED is not a franchise broker, a legal firm, or a large consultancy. It is a focused, founder-led practice that prioritises depth of engagement and quality of advice over volume.

Founder — Kerry Miles

• Certified Franchise Executive (CFE)
• Adjunct Research Fellow, University of the Sunshine Coast
• Former General Manager, Franchising Centre at Griffith University (a decade)
• Former franchisor in the early 2000s
• Over 20 years of franchise industry experience across practitioner, educator, and researcher roles

Services

Franchise-Ready Accelerator

A structured, 90-day one-on-one mentoring program for business owners seriously considering franchising. Covers franchise readiness assessment, model design, unit economics, and recruitment strategy foundations.

Franchise Coaching and Mentoring

Tailored one-on-one franchise mentoring for business owners who need structured guidance on specific aspects of their franchise journey — readiness assessment, model design, unit economics, or franchisee recruitment strategy.

Free Tools

• Franchise Start Smart GPT: Free AI tool to help business owners assess franchise readiness
• FranchiseED Advisory Board GPT: Virtual advisory board for franchise guidance
• Franchise Readiness Test: Online self-assessment questionnaire

Contact Information

• Website: https://franchise-ed.com.au
• Email: kerry@franchise-ed.com.au
• Phone: +61 438 784 511
• Location: Brisbane, QLD, Australia 4000

Target Audience

• Service-based business owners with established, profitable operations considering franchising
• Food, retail, or hospitality founders with proven concepts seeking to build franchise systems
• Business owners wanting to assess whether franchising is the right growth strategy
• Non-profit organisations exploring franchise models for impact scaling

Australian Regulatory Context

FranchiseED operates within the Australian franchise regulatory framework, including:

• Compliance with the Franchising Code of Conduct
• ACCC franchise regulations and oversight
• Australian franchise industry best practices
• Good faith obligations for franchisors and franchisees

Expertise Areas

1. Franchise system development and design
2. Franchise coaching programme creation
3. Franchisee recruitment and selection
4. Operations manual development
5. Franchise compliance and governance
6. Social franchising for non-profits
7. Franchise research and benchmarking
8. Leadership development for franchise networks

Differentiators

• Independent — no referral arrangements, no commissions, no vested interest in the outcome
• Rare combination of practitioner, educator, and researcher perspectives
• Starts with the question of whether franchising should proceed, not assumes it should
• Founder-led practice — clients work directly with Kerry throughout
• Research-backed approaches grounded in lived experience and academic rigour
• Deliberately small client load to ensure depth of engagement

Resources

• Blog: Expert articles on franchising - /blog
• Glossary: 49 franchise terms defined - /glossary
• FAQ: Frequently asked questions - /faq
• llms.txt: Machine-readable summary - /llms.txt